of e-commerce transactions globally take place in China (McKinsey, 2020)

An opportunity like no other

As the world’s fastest consumer market and the only major global economy to see growth this and last year, China is an opportunity too good to miss. The flourishing middle class consists of around 400 million people with a major spending power and a taste for quality international goods.

Succed in China

The Chinese market is booming, and international companies show great interest in establishing themselves in China. However, not everyone makes it. With fierce competition and numerous challenges, success is not a given. It requires a solid strategy, the right contacts, a broad knowledge of how the Chinese market operates, and a good visibility to the right target groups.

China unicorn

Why ScandiChina Connecting Center?

At ScandiChina Connecting Center we have a broad knowledge of the Chinese market, gathered from ten years of experience of helping companies establish themselves in China. Our team and our partners have unique previous experience from, to name a few, Jindong, Tmall, Alibaba, Xiaohongshu, Kaola and Douyin.

We cooperate with local celebrities to orchestrate video sales through, amongst others, Taobao and Douyin. Through close communication with leading shopping centres in large parts of China, many of our partners have already established a physical presence in a number of offline stores. Simply put, we are your best companion to succeed in China.

AMY COKER – One of our partners multiple store in Hangzhou Tower

Some of the brands we work with

On-site stores planned to open shortly:

  • Champion in Shandong and Xinjiang
  • By Far in Beijing and Shenzhen
  • Welldone in Shanghai
  • Rodolfo Zengarini in Hangzhou

If you are interesting to join any of our open ceremony please get contact with us to be our VIP guest.

Important note: Here at ScandiChina, we specialize in fashion and baby products. However, if you should happen to operate in a different field you shouldn’t feel discouraged. Through our extensive network we have numerous partners operating in a wide spectrum of fields ready to assist you.


Healthy and baby products







Feel free to send us a message for a free product analysis! 

We provide advice and support for a successful entry onto the Chinese market.


These are some of our partners in sales and marketing:


Taobao – Live steaming. Lijiaqi 李嘉琪 is one of the most famous influencers in China. Every evening he has more than 7 million viewers. He could easily sell 10,000 pcs of any product in a second.

XiaoHongShu 小红书. This platform allows users to present various products that they have tested and used in a live broadcast. Interested parties are able to discuss and make inquiries about the product. Most of the products presented on this platform are Western products.


Taobao 淘宝, TMALL 天猫 or Douyin 抖音. Celebrities or influencers with many followers. They present and sell various products through live broadcast. The girl above sold durian cakes. In this particular video she had more than 5,5 million viewers. (the number of viewers is displayed at the top left corner of the video.)


Sales in store. The Champion brand is one of our bestsellers in China. In our first store in Nanjing, we sold for 458,000 rmb in just two hours. During the last 3 years we have opened 116 Champion stores all over China. Today, it is sold both online and offline.


Online sales on WeChat with the help of retailers! Most of them are individuals with a wide network of contacts and are already selling various products. Utilizing their network, we can sell and market products all over China.



Monthly sales. Sales of Durian cookies – we sold 7,000 pcs in one month as shown in the picture above.



Checkout-system that will show the store’s sales on one of our platforms. In one day, we sold 7,337 products and had 473 products returned.